Newspapers & Trade Magazines

This specialist course is really if you are interviewed by journalists from newspapers or trade magazines. We work with you to ensure the tone of interviews is informative and proactive rather than negative and reactive. Very often, people representing an organisation have vital information and comment on an issue which can be useful in constructing a story.  There is also the potential for some interviewees to act as an expert in this role, giving an analysis of the specialised markets relating to their particular industry. You will develop your media awareness, including the different requirements of trade magazines, regional, and national newspapers. You will also develop your preparation and communication skills in order to present your messages in an interesting and relevant manner. The main objectives are:

• awareness of what makes a good story
• understanding the media’s needs & meeting them without compromise
• how to deliver a clear and simple message
• how to prepare effectively for an interview
• strategies for handling more challenging questions
• practical interview sessions with feedback