The Art and Science of Story Telling

Story telling is one of the most powerful ways of communicating messages and the art is as ancient as time itself. In recent years business and organisations have realised that stories can be one of their most engaging communication tools. A great story teller can capture imaginations, distil complex issues and take you on a journey to places you’ve never been, yet you feel that you have had first hand experience of that place. Here at Cmt we help to put the science behind the art of story telling by examining:

• the structure of stories
• why stories work as a communication tool
• how to use more captivating language
• which style of delivery - from fireside chat to great orator
• voice and body language
• props and pictures
• hints and tips